Racing Google To Bring Driverless Cars To The Road, Mobileye Valued At $1.5B As Investors Take $400M Stake

TechCrunch

In the world of self-driving cars and autonomous vehicle technology, Google gets most of the attention, but it’s far from being the only player in the field. Earlier this month, Mobileye, the Israeli and Dutch maker of advanced driver assistance technologies, claimed that self-driving cars “could be on the road by 2016.” Rather than Google cars’ array of radar, cameras, sensors and laser-based range finders, Mobileye wants to offer autonomous driving capability at a more affordable price point by using mainstream cameras that cost only a few hundred dollars.

While cars using Mobileye’s systems, like the Audi A7, aren’t quite as “autonomous” as Google vehicles, they could help advanced driver assistance technology make it onto the road long before 2025 — the date industry experts expect driverless cars to go mainstream. With its intelligent, camera-based “traffic assist” technology expected to begin arriving this summer thanks to partnerships with…

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